How to create a brief for your client

For you to achieve the success you want in your business it is important that you apply marketing; To do it in the best way, you need to do a brief beforehand. But maybe you wonder what is a brief? Or how can you create a brief for your client? Here you will find out. techqueer

How to do a brief step by step

The brief is a very important factor when applying Marketing ; since it helps you to put in writing in a short, brief and precise way the steps to follow to carry out the marketing correctly. Through this tool you can plan, develop and launch your product.

To make a good brief you have to make a brief summary about the planning, development and measurements that the marketing project should take. You should have several characteristics, including:

•             Customer product details.

•             The current perspective where the consumer intervenes.

•             The profile of your buyer.

•             The objectives of your company.

•             The client's goals.

•             Do not append little information

What information does a brief contain?

To create a good brief you must follow certain parameters, however, you must bear in mind that every brief varies according to the needs of each client or entrepreneur. The essential thing that you should include is the following information:

•             General Information: such as the name of both parties, the service or product it provides, the mission, vision and values of the company. It is also necessary to include the objectives of the company, plans or promotions even the prices of the service or product. Additionally, you can place the benefits it offers.

•             Competitor information: you must include market data such as your main competitors and what is the marketing strategy they use.

•             Indicate what your resources are: how much equipment you have, how much money you have invested in the business and even how much you are planning to invest soon in digital or normal marketing.

•             Attach all the marketing information, the campaigns and the advertising: place to which audience your advertising is directed, what you want to achieve with the campaign, the images you will use and even the budget and actions that you have previously carried out or which ones you will be executing next.

What are the types of briefing?

There are several examples of briefs, everything will depend on the function you want it to apply, here are the main briefings:

1.            Advertising brief: it is used to communicate the guidelines for an advertising campaign. There, everything that is needed to carry out the advertising is reflected so that the marketing is applied later.

2.            Creative briefing: this focuses more on the design, the brand strategy, here the innovative and original ideas are reflected as required by the client.

3.            Business brief: in this all the information of the company is placed with details such as its objectives, sales and who is the target audience, among others.

4.            Marketing briefing: here are all the ideas to apply in both traditional and digital marketing campaigns. In the same way, you can include information on the other types of brief.

As we could see, the brief is a document that is previously made before applying the marketing of your product or service. To create a good brief, you must capture your ideas in a brief and concise way that includes all the data of your product, the profile of your client, your objectives and the goals you want to achieve.

 

 

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