10 social media post ideas for your brand
Marketers are predicted to juggle multiple social profiles
and preserve them updated with sparkling posts. It’s hard. Your followers are
hungry for new content material and you’re predicted to deliver always. But
while you constantly recycle the equal static posts over and over, your social
feeds begin to feel like Groundhog Day.
That’s why manufacturers need to have multiple social media
ideas of their returned pocket. Below we’ve damaged down 23 social media
thoughts for manufacturers both large and small. Each of those styles of posts
is truthful sport for the ones looking to maintain their social feeds from
growing stale.
If you’re searching out brief thought, watch the video below
for 9 thoughts. We also share three techniques for brainstorming social media
thoughts yr spherical.
If you’re already in a content material rut, or simply want
a few new ideas, download our content material method checklist—this piece
walks you through how to pick out the problems and start generating creative,
high-performing content material.
Jumpstart Your Strategy When Your Satisfied Stalls Out (Free Checklist)
1. Plan social media posts for each day of the week
Want to make your social feed feels extra like an occasion
versus a laundry list of random posts?
Start a series for every weekday to create an possibility to
engage together with your enthusiasts and followers on a everyday foundation.
By presenting applicable content at a constant clip, you can construct a habit
among your target audience to stay up for seeing particular content material
out of your brand.
A normal schedule indicates your community what to
anticipate or even offers some thing to stay up for. Plus, it gives your crew a
template to follow, so it’s exceptionally quick and easy to provide.
You can use Sprout’s best instances to post device to help
you become aware of the right time to submit your content too.
Here are a few common media posts ideas to replenish your
content calendar from Monday to Sunday:
What to submit on social media on a Monday
Help your fans begin the week on a high observe with a few
Monday thought. You can percentage a motivational quote or video that’s
applicable in your target market.
For instance, on our Sprout Social Instagram, we posted a
Stories collection referred to as Sproutouts. Every Monday, we might proportion
concept and useful social media content for the week beforehand.
You also can publish an aesthetically alluring photo or
video. Basically, use Monday content to percentage some thing advantageous!
What to post on a Tuesday
Tuesday is for #TransformationTuesday. Post a earlier
than-and-after image or video to show how your logo helped a customer remodel.
This idea is extraordinary for salons, non-public running shoes, contractors
and other industries that provide a service, but almost any emblem ought to
enforce it in case you think outdoor the container.
For example, the Sheldrick Wildlife Trust published the
adventure of a orphan warthog:
What to submit on a Wednesday
Everyone loves a few accurate hump day content. Think of Wed
as an opportunity to provide a mid-week social choose-me-up.
What to publish on a Thursday
Use Thursdays to tell and teach your target market with
beneficial hints and tricks. This content material can awareness on your logo,
but you can also provide standard recommendation that’s relevant on your
enterprise.
What to post on a Friday
Bookend the work week with enticing posts. The weekend is
close to, so deliver your fans the possibility to engage with a few amusing
content. Include a name to movement on your caption or a decal in your
Instagram to get your target market engaged.
What to publish on a Saturday
Staying at the weekend fashion, use Saturday to post
light-hearted, pleasing content. Show how your emblem can assist clients enjoy
their weekend by way of displaying product imagery or sharing how your social
crew enjoys their time without work.
What to publish on a Sunday
#SelfcareSunday is a famous hashtag for correct motive. Help
your customers relax, unwind and mirror earlier than the week in advance with
the aid of sharing inspirational content like a quote or a link to a resource.
2. Ask your target market questions
Asking your audience questions is a dependable way to boost
your engagement. An instance of a popular Instagram post idea is the use of
query stickers in Stories. You also can ask a query in a caption, like Crumbl
Cookies did below–whatever is truthful sport.
3. Share influencer content
Consider running with influencers to create backed or
collaborative content material. But how do you locate the proper influencers
for your emblem? Authenticity is the second one most vital qualification for
creators working with manufacturers, in line with The Sprout Social Index™, so
cognizance on influencers who proportion a comparable target audience along
with your logo.
Also, in case you find any movies that mention your logo
from influencers, ask permission to re-percentage the content to your logo’s
profile. It’s a quick and smooth manner to expose your audience who else enjoys
your emblem.
Four. Support a motive
Demonstrate your emblem values by way of posting your assist
for a reason. For instance, the North Face published this Tweet about their
15-yr-lengthy partnership with several breast cancer prevention companies:
The tweet additionally stocks a hyperlink to their Pink
Ribbon Collection, that's supported by using North Face’s Explore fund. Showing
assist on-line is a wonderful manner to assist construct your emblem
authenticity, so don’t pull away from the causes which can be critical in your
business.
Five. Run a contest or giveaway
People can’t face up to the strength of unfastened stuff.
Social media contests are one of the most impactful social media activities in
relation to potential engagement from followers.
According to records from HubSpot, sweepstakes are the most
famous kind of contest and brands benefit a median of 17,500 new followers when
they use them.
Crazy, proper? But whilst you examine how much love posts
like this one from Crumbl Cookies receive, those numbers don’t seem so
farfetched:
Crumbl hosts giveaways frequently, however this publish is
precise due to the fact the cookie emblem provided a larger giveaway to
celebrate earning 3 million followers.
But you don’t have to have such a large follower count to
run a contest. And you don’t want a third-birthday celebration answer or
provider both—all you want is a mixture of the subsequent
Oh, and hashtags are through a ways the only manner of
maintaining track of who entered your contest for free. You can use social
media management gear like Sprout to help you display and become aware of all
of the posts with your branded hashtag.
You don’t need to run contests week after week to obtain the
rewards. Contests can spike your follower be counted and engagement, however
they’re also a exceptional social media idea for campaigns you’re trying to
beautify, consisting of new product launches.
6. Host an AMA
An inquire from me anything (AMA) series represents an super
opportunity to teach and interact along with your fans. AMA’s are essentially
Q&A classes in which you get to proportion your understanding, stories and
perception.
From sharing fulfillment memories to private challenges,
such classes can be compelling for audiences and brands alike.
Your target market will appreciate the perception, however
also remember how an AMA ticks the subsequent bins for brands:
If you've got a large team, you could inspire each member to
behavior their very own AMA through the years to give a sort of big-picture
view of your logo.
